By Nicole Alioto, Ph.D., Owner, Alla Breve Educational Consulting LLC As a new business owner, I received a lot of advice during my first year about services I should offer, marketing strategies, and more. Often the advice is targeted, based on the present situation. On a recent shopping excursion, my teen suggested I brighten up my wardrobe a bit and go for a colorful dress. In the moment, you can take the advice or leave it, considering the source, the situation, and the su